Chic Physique??
Chic Physique
Personal Training.
Way back in 1990 when it had only been 35 years since my beloved Newcastle had won a domestic football trophy, I was in a classroom somewhere in the cathedral town of Durham (UK). I was on an Exercise to Music course with the YMCA, and having spent 3 months on the course was handing in the theoretical section of the final exam which involved setting up a fitness centre and the running of the said establishment. I was quite proud of my work if truth be known and was confident of my work being appreciated.
“What’s the name of your fitness centre Alan?” asked the tutor as I handed in my work. “Does it matter?” I replied somewhat taken off guard. “You have to have a name” she stated. At the speed of light I just came out with “Chic Physique”. “I like that” she said. Well I didn’t like it, too tacky, too sugary, and “naff”to be honest. The name seemed to promote everything I hated about the industry. but who cared I was only using it for a thesis? Images of tight lycra, multi coloured dumbbells and instructors called Darren with spiky hair and an attitude came to mind.
Five years later and 40 years since my beloved Newcastle had won a domestic football trophy, I was in Malta setting up my own website with a friend of mine and he too insisted on a name to use on the website and I tentatively said “Chic Physique” to which he enthused. The name has stuck!! Problem is that Chic Physique is just not that. We are about “Wellness”. Feeling good about oneself while at the same time improving not only the outer physique but the inner body too. We rely totally on making our customers feel welcome and giving them a top quality service backed by highly qualified trainers. We are targeting the over 40’s, the “forgotten generation” and we are on a mission!! Oh yes, make no bones about it we ARE on a mission to try and attract the forgotten generation into, not a gym but two highly furnished fitness studios here in Pembroke. So far we are winning our battle with around 200 members a week visiting our small, discreet but elegant establishments. The latest equipment that Technogym has to offer and the most highly qualified staff on the island are all aimed at giving you the best possible chance to reach your goals. Personal training and group sessions are on offer with sensible rates to match. The average age of the members is 43 years old and hopefully rising, with a number of pensioners enlightening the premises. All ages are catered for but we want to target those that are over 40 and feel their age? We want to give you back some of those lost years, to make you feel good about yourself again and improve your general well being.
If you remember Bryan Ferry and Roxy music, if you remember typewriters, flared trousers, space hoppers, Ford Cortina’s, Monty Python’s Flying Circus, the first Live Aid concert, bull workers, and yes the last time my beloved Newcastle won a domestic football trophy then you will feel very comfortable at Chic Physique, otherwise it’s Darren, spiky hair, Hip Hop and attitudes ????
Check us out on www.chicphysique.com
We will keep you updated what is happening at the studios during the coming months so watch out for our articles.
Sleep well….
Alan Curry
